Border Frontier – The future of branding is human-centric
The core values at Border Frontier are opportunity, community and responsibility. So, when I heard Patrick Hanlon, author of Primal Branding, was coming to town, I made sure to book my seat. As it sometimes happens with such events, you walk away with one very clear and resonant takeout. In this instance, it was community … how to build effective brand communities. And for me, the key was once again love…love as an economic driver. How can we build brands to become better business assets? By building them to have a more human face.
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