Your Favourites
Login / Register
LOCAL TIME: 06:16 pm | Thursday, 16 September
ShowMe™ South Africa RSS Feed ShowMe South Africa Facebook Page Follow ShowMe™ South Africa on Twitter

SAB World of Beer, Newtown, Johannesburg Closed

SAB World of Beer, Newtown, Johannesburg

This facility permanently closed from 30/9/2019

The World of Beer in Newtown, Johannesburg, was opened in 1995 by Nelson Mandela, in an iconic year for “New South Africa”. This was the year when we won the Rugby World Cup and when SAB celebrated 100 years of master brewing. This attraction has twice been named the number one tourist attraction in South Africa and it is easy to see why.

The excellent interactive displays and depiction of the beer industry as a key social element in our culture, is both interesting and enlightening, and when you are done, what better way to finish than with a glass of ice cold beer.

Follow SAB’s history, from small beginnings to the biggest brewing company in the world, with the acquisition of brands such as Miller, Grolsch, Peroni and Pilsner Urquell. Local brands include Castle Lager, Hansa, Lion, Carling Black Label, and their soft drinks division also produces Coca Cola under licence. See the various stages of beer production from cultivating the ingredients – they actually have hops and barley growing in a greenhouse – to serving up your glass.

Then explore the rich and very interesting history of Africa’s beer culture from as far north as Egypt. Uncover the significance of the role of shebeens in the culture of township life – the place where musicians and artists honed their craft. You will also see a replica of a shebeen of the 1960’s. To round off this cultural insight, have a taste of traditional sorghum beer!

Be part of the history of Johannesburg during the gold rush of the 1890s and be amazed at the number of pubs that were around the CBD in those days. No wonder SAB grew like it did! The tour is suitable for children as well as adults.

After taking the journey, relax in the Tap Room, enjoy two complementary ice-cold local beers and take in the panoramic views of the pristine Newtown district. Delicious pub lunches are also available, and the gift shop offers a wide variety of branded merchandise, beer gear and sports accessories.

Tours take place every hour and last for 90 minutes, with the last tour starting at 17:00 – if you take the 16:00 tour, by the time you finish you can retire to the terrace next to the bar and enjoy your sundowner.

Note that World of Beer is not open on a Sunday, but from Tuesday to Saturday 10h00 to 18h00.

Tel: +27 (0)11 011 836-4900: Website.

Address: 15 President Street, Corner Gerard Sekoto Street, Newtown: G.P.S co-ordinates: 26°12’16.26″S – 28° 2’0.61″E

Directions: From the MI South: Take the Jan Smuts Avenue off ramp. Stay in the right hand lane and continue over the hill to cross the Nelson Mandela Bridge. At the traffic lights at the bottom of the bridge, turn RIGHT into Carr Street. At the next traffic light, turn LEFT into Miriam Makeba Street. Proceed through three traffic lights and turn LEFT into President Street and then first LEFT into Gerard Sekoto Street. The entrance to our parking is on the LEFT.

From the M2 East or West: Take the Rissik Street off ramp (towards the city centre).     Turn LEFT into Commissioner Street. At the eighth traffic light, turn RIGHT into Miriam Makeba Street. At the second traffic light, turn RIGHT into President Street and immediately LEFT into Gerard Sekoto Street. The entrance to our parking is on the LEFT.

More info on the Johannesburg area



Book your accommodation right here on ShowMe.

You can find the top hotels, lodges and Airbnb establishments conveniently placed on the map below. All you need to do is click on the place that’s conveniently located and within your budget and then make a booking. What could be easier?


If the map is not where you want to be, click on the ShowMe Pin and then enter the exact name of the location and the map will adjust accordingly.