Ever wonder what the red heart signs mean?
Locals and even those visiting Cape Town often find themselves driving past bright red heart signs – which from a distance just look like some kind of traffic sign – along the side of a number of roads, but few know what these signs are actually doing there.
These unique hearts are in fact part of The Secret Love Project, a registered non-profit organisation that operates throughout the Mother City.
You may have seen homeless people selling rainbow-coloured heart-shaped stickers on different streets in Cape Town – these are also part of the same organisation.
Every month, The Secret Love Project gives out 10 000 free packs of heart stickers to 100 registered sellers, who sell them to motorists or pedestrians for R20 each and keep 100% of the sale profit. This puts roughly R200 000 a month and R2.4-million a year in the collective pockets of those in need in our local communities.
The project began as a collaborative artwork designed to spread a message of love around the world using the heart shape in 2014.
The works were created by South African artist Michael Elion and scattered around Cape Town so that anyone who looks at them can be reminded that they are loved, and to love others. There are 15 houses around Cape Town with one of these hearts painted on them and a unconfirmed number of signs around the city.
Source: https://bit.ly/31vWpix