How to see and measure the success of your website

One of the most important things to do once your website is up and running is to monitor what is happening on your site; who is visiting your site and what are they doing whilst visiting your site. By doing so you will be able to get a good feel of how visitors  navigate your site and your bounce rate.

With this information you will be able to make informed decisions on which pages needs changing or where you can add additional information. The reality is that you need to understand your market and how people search on the internet and how they find your website among the millions of sites out there.

There are numerous ways and tools out there to measure your site. The most  important thing though is to know what to measure; here are some crucial stats to look at when analyzing your website’s effectiveness.

• Unique visitors
• Page views
• The Country visiting your site
• Time on your site (Average) per visitor
• Top ranking pages on your site
• Flow on your site
• Search Phrases
• Pages per visit

One tool available to measure the areas mentioned above is Google Analytic or simply let ShowMe Stellenbosch create your website and we take care of everything for you.

Now you can work on a plan to increase your page views and visitor numbers. You might want to put certain targets in place, say for instance 1000 page views a week. By doing this you will be able to see what your conversion rate is and work on getting that number to an acceptable level, be it 2%,7% doesn’t matter. You will now be able to put an action plan in place – be it better service delivery, pricing issues, facilities or you might realise that your customers can’t find your website at all.

ShowMe Stellenbosch takes care of every aspect and plenty more mentioned in this article. We have an exceptional team, whose endeavours keep us in the forefront, with new developments, rolling out enhancements and new products.