Amstel Announces SAMA_22 Record of the Year sponsorship
Amstel Announces SAMA_22 Record of the Year sponsorship
Amstel is a long-time supporter of South African music, and this year they have taken their involvement one step further by sponsoring the Amstel Record of the Year #AmstelROTY – which forms part of #AmstelAmplified campaign, a campaign that aims to take music experiences for fans and artists to the next level.
To further anchor their support for South African music, Amstel, for the fourth year running, is the official beer sponsor of the 22nd Annual South African Music Awards – SAMA 22, the biggest music event on the 2016 calendar
The award show which is happening on 4 June 2016 at the Durban International Convention Centre, will see winners from 39 categories, such as Duo of the Year, Female Artist of the Year and Newcomer of the Year celebrated for their vast musical achievements throughout 2015.
Amstel is a proud SAMA 22 category sponsor of the prestigious Amstel Record of the Year award (#AmstelROTY) – a category that truly encompasses what Amstel stands for – taking your time to become the master of your craft.
The Amstel Record of the Year category is the only award that is decided by fan vote.
The Amstel Record of the Year Top 20 is made up of the songs with the most cumulative radio spins between 1st December 2014 and 29th February 2016 across all SA radio stations.
Voting for the Top 20 will open at 8pm on Friday 22 April 2016 and close at 9pm on Thursday 26 May 2016, at which point the Top 20 will be reduced to a Top 10 which will be announced on Live Amp on Friday 27 May 2016.
Voting for the final Top 10 begins at 8pm Friday 27 May to 9pm Saturday 4 June. The audited results will then be announced on the Live TV show as the last award category of the night.
Fan Competitions to be announced on Live Amp show on Sat 13th May related to #AmstelROTY fan voting.
After a night of awarding greatness, those who won can celebrate with their peers at the official SAMA Amstel Winners Party; where friends and fans alike will come together to wind down after the evenings events, and celebrate all the artists accolades – an event not be missed.
Get your tickets at Computicket for the limited early bird price of R350, and make sure you’re present on the 4th of June 2016 at the Durban ICC for the 22nd Annual South African Music Awards.
For more information about SAMA 22 and Amstel’s #AmstelROTY, visit www.Amstel.co.za
Heineken South Africa supports responsible drinking. Amstel is not for sale to persons under the age of 18. Drink Responsibly.
Source: Epic MSL Group, by Jacqui Higgins