Levergy Appoints Ray Langa As Managing D
Sport & Entertainment Agency Levergy Appoints Ray Langa As Managing Director
Langa to take Africa’s leading sports & entertainment agency into the future.
Sport and entertainment agency Levergy, an M&C Saatchi Sports & Entertainment company and part of M&C SAATCHI GROUP SOUTH AFRICA, is excited to begin a new chapter with the promotion of Ray Langa from Business Unit Director to Managing Director. Langa will assume control of all day-to-day management of the business, with co-founder and CEO Clint Paterson’s mandate shifting heavily towards strategic growth in line with the M&C Saatchi Sport and Entertainment group strategy.
“I’m humbled and excited by the opportunity,” says Langa. “I am joining an exceptionally strong leadership group that drives a remarkable culture inside the agency. To be given the chance to lead the ‘Levergists’ into the future alongside the other partners is a challenge I’m relishing. Our sector has never faced more uncertainty, but it brings about massive potential to evolve and take quantum leaps forward for our industry. I have no doubt that we’ve got exactly the right mix of people and partners to make sure we maintain our position as market leaders in sport and entertainment.”
Coming off the back of an incredibly challenging year, 2021 and beyond promises to be an era of unprecedented digitisation and transformation for agencies in the sport and entertainment sector. Langa’s transition to MD signals an injection of youth and new thinking into the senior leadership team at Levergy. Having been inside the business for two years leading the Nedbank account, Langa is now charged with building on the notable success of the three-time South African sport agency of the year. Prior to his time at Levergy, Langa held various roles within the experiential and entertainment sector responsible for a host of blue-chip accounts.
“Ray’s appointment to Managing Director follows his incredible performance and delivery as an invaluable part of the Levergy Executive Team,” says M&C Saatchi Group South Africa CEO, Mike Abel. “With his unique problem-solving ability proven throughout the pandemic, always finding imaginative solutions, his clear leadership skills and effortless charm, I have no doubt Ray will be supremely successful in this important new role.”
Concludes Paterson: “Ray has proven in his short time with us, that he’s got what it takes to lead Levergy into a new and exciting future. Our sector is demanding us to innovate, transform and find new ways of creating meaningful change for our clients at lightning speed. Ray’s appointment, along with a host of exciting developments to come from Levergy this year, ensures that we can be optimistic about the growth of our people, clients and the greater industry for many years to come.”