Top 10 South African online publishers and websites
Effective Measure has released its website traffic statistics for July 2017, which show that News24 is the largest website in South Africa – with 5.32 million unique local browsers.
Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.
Gumtree ranked second with 5.29 million local browsers, followed by IOL with 2.76 million.
The table below shows the top websites in South Africa, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.
A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.
Biggest South African Websites | ||
Website | Unique SA Browsers | Page Views |
news24.com | 5 325 106 | 61 951 862 |
gumtree.co.za | 5 299 866 | 130 811 699 |
iol.co.za | 2 764 715 | 15 640 580 |
timeslive.co.za | 2 662 763 | 17 500 468 |
msn.com | 2 648 190 | 40 791 540 |
ewn.co.za | 2 066 476 | 13 028 746 |
autotrader.co.za | 1 891 918 | 62 025 436 |
mybroadband.co.za | 1 854 541 | 7 392 546 |
dstv.com | 1 674 984 | 16 234 623 |
soccerladuma.co.za | 1 641 217 | 47 805 497 |
Top online publishers in South Africa
Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.
The table below shows the top online publishers in South Africa, ranked according to local readership.
Biggest South African Online Publishers | ||
Online Publisher | Unique SA Browsers | Page Views |
24.com | 15 372 103 | 376 118 418 |
Gumtree | 5 299 866 | 130 811 699 |
Times Media LIVE | 4 972 776 | 47 825 488 |
Caxton Digital | 4 897 715 | 32 032 136 |
Kagiso Media Limited | 4 250 098 | 59 202 659 |
Independent Online | 3 179 722 | 18 962 757 |
DStv Digital Media | 2 861 022 | 44 694 925 |
Primedia Broadcasting | 2 636 228 | 15 120 243 |
MyBroadband | 2 483 555 | 9 624 949 |
Auto Trader | 1 959 810 | 75 031 225 |