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Advertising, Marketing & Media Articles
Overcoming perceptual vigilance and harnessing disruption to capture attention
“One of the problems advertisers face when consumers are using multiple platforms is that consumers are taking in less...
SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey
Nike was once again awarded as the Uber Cool Overall Brand, followed by Samsung and Adidas in 2nd and 3rd place respectively
The 'ennial tribes: Understanding Generation Y and Generation Z South Africans
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South Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing...