Doek with a difference – “Wrapped in colour, united in hope”

Pink Trees for Pauline (PTFP) kicks off again this year in September 2018 by launching a new campaign namely: #doekwithadifference in association with the Cancer Association of South Africa (CANSA).

The campaign is a natural extension of the PTFP slogan: “Wrapped in colour, united in hope” and aims to raise funds specifically for care and support programmes for cancer patients and those affected by PTFP and CANSA hope to inspire individuals and corporates to purchase their #doekwithadifference to raise funds.

It’s a great team building opportunity and companies (whether big or small) could further engage with #doekwithadifference by launching ‘spin-off initiatives’ such as ‘Wrapped on Wednesday’ / ‘Best Wrapped’, internally, where selfies get posted on social media platforms to generate interest. Some companies even run competitions for the most head wraps / scarves sold.  The #doekwithadifference raises awareness and shows support for women and families affected by cancer.

“Traditional head wraps (iDhuku) have long been associated with that of African cultures and worn for cultural, religious or fashion reasons. The style of how it’s worn around the head differs from culture to culture. We are looking forward to seeing all women from all cultures living in South Africa, embrace this initiative which celebrates their confidence and strength.

CANSA uses all funds raised from the campaign towards accommodation for patients during cancer treatment, home-based care nursing, feeding schemes for cancer affected patients and training social workers and also for supplying wigs, prosthesis and wheelchairs.

To get a Doek (R70)  or pink material R50 for  2m, please contact CANSA Rustenburg (014)533 0694 or Esté Heese Botes 082 588 4997.

Please send all photos to eheese@cansa.org.za to upload unto the CANSA Rustenburg Facebook Page