2 Pioneers now in partnership to grow retail offering in NW
With current challenges in the retail industry, strong partnerships will be increasingly critical to ease the digital transformation. Bramhope Group is accustomed to serving its retail customers through effective commercial collaboration that drives innovation, efficiency and profits.
Aug Behrens / Kroondal Spar has a long tradition of partnering and collaborating with other retail giants such as the Spar Group and boasts a proud history of five generations successfully managing the general dealer store in Kroondal for the past 127 years. They are well known in the Marikana, Mooinooi, Kroondal and Rustenburg areas for offering an unrivalled range of products in order to cater for its customers’ growing retail needs.
Bramhope Group, a leading supplier of MRO (maintenance, repair, operations) goods, has recently signed a joint agreement with Aug Behrens to supply PPE (personal protective equipment) and to assist with specialised retail solutions based on the Group’s award-winning PPE management software solutions.
“Bramhope Group is proud to be associated with such a respected name in the local retail industry. We believe that Aug Behrens’s extensive experience and long history of supplying to the local market, together with our in-depth understanding of the PPE procurement processes backed up by our advanced software systems, will create a win-win partnership for both companies,” says Dries van Tonder, Bramhope Group’s managing director.
“Retailers are rarely focused on technology as their core business and therefore often seek partnerships that will enable them to apply the technologies that they need to progress into the digital world. Therefore, more and more retailers are tapping into our technology and partnering with us as they realise technology integration is no longer optional. It is the only way in which they can fulfil promises to the connected customer,” adds Van Tonder.
“As the demands of customers shift to expecting personalised experiences combined with anywhere, anytime access, retailers are in a race to find and retain their customers. The local customer base in Rustenburg/Kroondal area will now come to enjoy many benefits of this newly formed partnership such as an extended range of PPE already available in store, as well as added ecommerce purchasing options through Bramhope’s online store that features more than 150 000 products,” Van Tonder concluded.