Home Staging – The Inside Scoop
In Europe and the USA, Home Staging is a tried and tested method of selling or letting property quickly, and at a profit.
The concept has now hit the Garden Route and ShowMe went to speak to Claire Von Ribbeck & Helene Marie Ceillier, Owners of Redress, to find out more.
First things first – what is Staging?
Staging your home for sale is just that – Staging. At a minimum, it involves a good de-clutter, rearranging furniture, and touching up of obvious wear & tear like paintwork or unsightly pipes. Then, you get to the pretty stuff – throw in attractive, luxurious accessories to create the illusion of a sought-after lifestyle; replace worn & dated curtains, and generally enhance your space to appeal to the widest possible market.
Although it seems a simple concept, a professional like Claire appreciates the value in drawing attention to a sun-drenched patio, textured cushions, an airy bedroom with crisp white linen and fresh flowers. The aim is to create a blank canvas for the buyer, and home staging appears to be the quickest and most cost-effective way to do it.
Neutralise your home to appeal to the widest possible market
Online Appeal
With an increased pool of prospective buyers using the internet as their primary filter when researching possible homes to view, it is very important to have good quality staged photographs posted on the internet. A company like Redress assists in photographic styling and professional photography to ensure your agent gives your property the best possible presence online.
Simple and inexpensive staging techniques detract from less attractive areas to maximise your property’s unique selling points & kerb appeal
Is it expensive?
It should not be. From as little as R900 you can get the professionals to give you all the tips to maximise the appeal of your property, and of course, the same principles apply to homes, guest houses, & B&Bs. Only 10% of home buyers can actually visualise the potential of a home, leaving the other 90% at a disadvantage. Home staging is a great tool in today’s competitive buyers market; especially if you are not blessed with the natural flair it takes to put an interior together so that it translates well into pictures and print.
Did you know?
- Homes advertised as ‘in move-in condition’ sell 12% faster & attract higher offers because there is no immediate need for the buyer to incorporate decorating costs into their budget.
- Staging services can bring between 3 – 10% above the asking price
- Staging always costs less than your first price reduction
A worthwhile investment?
Article written by Yolandi Badenhorst
Information and photographs courtesy of Claire Von Ribbeck & Helene Marie Ceillier – ShowMe