PUMA and Vodacom Bulls Unveil “The Unbreakable Line” Kits

Global sports brand PUMA has partnered with the Vodacom Bulls to reveal the new home and away kits for the 2025/26 season, under the campaign theme The Unbreakable Line.

At the heart of the campaign lies a powerful story – The Unbreakable Line symbolizes the enduring bond between players, coaches, staff, Bulletjie, and the loyal Bulls supporters who remain steadfast season after season.

This unity is visually captured in both jerseys through striking bold lines across the chest. The home kit stays true to tradition in light blue, accented with a dark blue block above a thin white stripe running across the chest and back. The away kit flips the look with a clean white base, complemented by a light blue block above a fine grey stripe across the chest and back.

The campaign video, available on YouTube, carries the narration that embodies the spirit of the Bulls:

We hold the line.
We’re marked by it.
Raised on it.
Shaped by it.
From try line to touchline . . .
This line is unbreakable.
And it unites us.
This is the Vodacom Bulls kit – The Unbreakable Line.