Philip Morris smoke-free product launches in SA
Philip Morris’ most advanced version of its innovative, smoke-free product, IQOS has been made available across South Africa today.
The new IQOS 3 and IQOS 3 MULTI have improved design, functionality offering adult smokers a better alternative to cigarettes and vaping.
IQOS is a technologically advanced heat-not-burn alternative to cigarettes and offers a cleaner way of enjoying real tobacco with no smoke, no ash and less smell.
It also generates on average 90% lower levels of harmful chemicals compared to cigarettes.
Marcelo Nico, Managing Director, Philip Morris South Africa said, “PMI is a pioneer in innovative heated tobacco products. These products have the potential to be less harmful to smokers who switch completely and abandon cigarette smoking”.
Read the full story on: IOL.