MTN is the most valuable brand in SA for 2019
Brands that feature in the Brand Finance South Africa 50 report are defying the South African economy and recording healthy brand value growth, according to the latest report.
These brands are outpacing the country’s GDP, with the top 50 recording a 16.1 percent brand value growth rate YoY and the top 10 recording an impressive 19.8 percent growth rate YoY.
Jeremy Sampson, Managing Director, Brand Finance Africa said, “We can celebrate that the top South African brands are consistently recording high brand value growth rates, in stark contrast to the nation’s sick economy, which is currently falling short of other countries’ growth across the continent”.
He added, “Sectors to highlight though are oil & gas and retail, which have both seen various brands recording healthy brand value growth”.
However, tech is a sector that is greatly underrepresented. South Africa needs to develop brands within this sector if it wants to close the gap with leading economies.
Read the full story on: IOL.