Google’s Digital Marketing Transformation programme launches
Google has announced the launch of the Digital Marketing Transformation (DMT) programme in South Africa.
Nasser Ahmed, Google Digital Academy head of emerging markets, described the programme as a partnership between a One Google team and clients, which enables business growth through providing customised digital marketing advice, including digital marketing fundamentals, best practises and a focused customised roadmap.
Google’s Digital Marketing Transformation programme takes clients through a six step process. The journey begins with an assessment done by advertisers on their level of digital marketing maturity using the Digital Maturity Benchmark. The Digital Maturity Benchmark is a tool devised by Google and the Boston Consulting Group to help businesses assess how their data-driven marketing efforts measure up against established best practices when it comes to anticipating customer needs
This benchmark provides insights on how advertisers are positioned in comparison to best-in-class marketers.
A BCG-Google study, conducted with 40 experts and over 200 brands across more than 8 industries around the world, identifies four stages of Digital Marketing Maturity – in order of progression: Nascent, emerging, connect, and multi-moment.
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