Black Friday set to take SA by storm again
The Black Friday craze is expected to again take South Africa by storm as bargain buyers descend on shops.
The world’s most popular and biggest discount shopping has shown massive growth in South Africa.
“It is like being invited to a party,” Matthew Leighton, spokesperson of a South African leading e-tailor, OneDayOnly.co.za, said.
Leighton said Black Friday on November 29 had become a big deal after following a trend started by the Americans.
“Black Friday is one of those things that got big in a short space of time and all of a sudden everyone in South Africa realised that Black Friday deals are a thing and now we just need to go out and find them,” he said.
Black Friday, which falls the day after the US’s Thanksgiving holiday, is characterised by huge discounts on deals.
“Black Friday may have started as a day where businesses pushed older stock for clearance purposes, but it has morphed into a standalone sales day driven by the fact that people know for certain that the very best deals are available,” Leighton said.
Online shopping in South Africa has grown tremendously over the years. The leading e-tailor made South African history last year when they offered the first 100%-off-price deals.
Black Friday Global, a retail tracker, said sales on the day in South Africa last year shot up by 19.52%.
“Know your websites,” Leighton has advised first-time online buyers and not-so-seasoned Black Friday shoppers.
Read the full story on: IOL.