The Whisky Live Showroom
The Whisky Live Showroom events, celebrating the golden dram in intimate boutique environments, will take place in Durban, Pretoria and Cape Town.
This dynamic whisky lifestyle event will showcase some of the most premium golden malts and blends in the world, including firm favourites such as Jameson, Ballantine’s and the Glenlivet Single Malt Whisky.
The Whisky Live Showrooms allow beginners and long-time connoisseurs to discover the precious dram in a truly vibrant and eclectic setting. This year, the event will be returning to Suncoast in Durban, to a new venue in Cape Town called The Lookout in Granger Bay and for the very first time in Pretoria at a trendy new location, 012 Central.
These boutique-style tasting events share the spirit of whisky and offer something for everyone, from the connoisseur and the whisky enthusiast to the new whisky drinker or people who are just curious. This year, the Whisky Live Showrooms will introduce lifestyle products that will add to the luxurious environment of each event, including fragrances from Prestige Cosmetics, premium cigars from The Cigar Club, and flavoured filters to complement whisky from Twisp Electronic Cigarettes.
“A whisky enthusiast’s journey through the world of whisky is not complete without tasting The Glenlivet Single Malt; our founder George Smith established the first Scotch distillery, after all!”
The Whisky Live showrooms are a perfect opportunity for whisky lovers across the country to experience this example of the finest craftsmanship,” said Triya Govender, Brand Manager for The Glenlivet Single Malt Whisky.
Sibusiso Shangase, Brand Manager for Jameson Irish Whiskey, reinforces these positive sentiments, saying, “Whisky Live has proved to be a phenomenal platform for our brand and the boutique showrooms allows us to showcase Jameson and our reserves at exciting venues across South Africa, while sharing our spirit with whiskey enthusiasts and novices alike.”
Daryl Dixon, Brand Manager for Ballantine’s Scotch Whisky agrees. “The growth of the Whisky Live Showrooms highlights the popularity and growth within the whisky market not only here in South Africa, but abroad as well. We are proud to be part of a lifestyle event that not only introduces consumers to our blends, but educates consumers about the whisky culture in general. I believe it is this sharing of knowledge that has aided in the growth of the industry.”
Click here for more details of the Whisky Live Showroom Pretoria event.
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