Single page ShowMeSite versus multi-page website

2015-05-25

Presented by ShowMe Online Media

At ShowMe we have often been asked whether a single page website is a good or bad idea. This is a debate that has been happening world-wide, especially with more and more traffic moving to mobile devices.

The advantages or disadvantages of a single page website depends on the type of service your business offers, the functionality you require, how much content you have to communicate to your customers and the resources you want to allocate to your website’s development and upkeep.

Elegant themes, one of the biggest website theme developers in the world put it very well, when they said that there is so much functionality to choose from it can “be like a kid in a candy store – it can go to your head”.

Instead, they suggest that for most people (especially those who do not plan on maintaining a blog) that a single page website will not only cover all your practical bases – but it’ll convert to business better too.

The BIG Decision

What is really important to consider is whether you are trying to get ranked on your website for one type of business service or like say “hairdresser, accountant, décor, baby items, insurance, cars sales & service” or if you are trying to be ranked for multiple services like accommodation, spa and restaurant, all on one website.

Single service business

If you need to be ranked for one kind of service, then one page websites do really well. The content on the website all supports a single service and ranking will be applied to the whole site because the single page can lead to higher traffic. The only proviso here is if your business is in a very popular search category like accommodation, property or even restaurants – whether you have a single page or a multi-page website, you are going to find it near impossible to be ranked on page 1 in searches. You will need to look at Adwords and other platforms like ShowMe to market your business.

Multiple service business

If your business is trying to be ranked for more than one type of service, then a single page website is not the solution. You will need to SEO each type of service separately, on its own page. This will require a Custom built website – see the ShowMe Custom Websites. You will also need a custom website if you need more complex functionality like a large E-Commerce store.

ShowMe Single Page website benefits

So, if your business is not about very different services, then look at the other benefits of the ShowMe single page website.

• You do not need nearly as much information on your website in order to be ranked.
• We organise your single page content into tabs for easy navigation. All tabs load at once.
• You can add articles (mini blog) and galleries
• You have access to our very easy to use, proprietary, editing software which makes it easy to make changes to your website and keep it up to date.
• Any pictures you add to your website, as long as you name them correctly, will also be shown on Google images when someone does an image search – the pictures all link back to your website.
• For most keywords, Show Me ranks very well, and your business benefits from our ranking.
• You are marketed on your local ShowMe as part of your monthly support package which includes technical support, security, backup, e-mail addresses, unlimited traffic and basic SEO.
• You also have access to your own Google Analytics.