Advertorial Feature

As the Internet is becoming more and more ingrained in our daily lives, online marketing is becoming more prominent.

A professional web presence is almost a necessity if a business is to compete in today’s very competitive business environment. As a result, online marketing is the fastest growing form of media advertising.

Small and medium sized businesses find it difficult to compete on the Internet as large corporates have the financial power to dominate the results of search engines by spending huge sums on Search Engine Optimization, Google Adwords, etc.

The solution is to be part of an Online Marketing Platform such as ShowMe Pretoria and other ShowMe websites. We have created the ideal platform for businesses to be presented to the online public. With a ShowMe® Web Presence, a business doesn’t need to be on Google page one to be found on the Internet. After all, there are only 10 places on page one. If there are 11 businesses in a particular category, which 10 is going to be on page one which one is going to be excluded? We can’t solve the riddle and nobody can.

We promote our Online Marketing Platform so that local business can be found on the Internet without having to rely so heavily on the big search engines.

Most of our daily effort goes into promoting the Online Marketing Platform, which is ShowMe Pretoria, to locals and tourists to Pretoria and surrounds. Visits from search engine sources are only 19% of total visits (Alexa.com). Therefore we find other ways to promote the Online Marketing Platform for example:

1. Publishing local news on a daily basis;
2. Sending newsletters about local events, news, and so on regularly as they are important traffic generators;
3. Adding new articles regularly to keep the site fresh;
4. Keeping up constant social involvement by visiting events and handing out interactive cards to visit galleries on ShowMe Pretoria;
5. Ensuring that our Events and Entertainment landing page is up to date and comprehensive;
6. Remaining active on Facebook, Twitter and other social media;
7. Networking to spread the word about ShowMe;
8. Lastly, we endeavor to employ good SEO practice in an ever-changing and highly competitive environment.

Our teams of Content Editors, back-office staff and freelance photographers, journalists and content contributors work constantly to build and enhance the platform. We currently have more than 20000 posts on ShowMe Pretoria including more than 10000 free business listings in our Business Directory. We are adding more than 500 posts per month. For visitors, we cover everything from Self Drive Trips to Tourist Attractions, Accommodation, Restaurants, local special offers and local maps. Locals can read the local news, share their thoughts, find all the entertainment, see the social galleries, find out how they can help local charities, use the business directory, add events, jobs and classifieds or browse the properties for sale or rent.

Not only do you benefit from the local and overseas traffic, but as part of the nationwide ShowMe® Network – a brand that grows in strength from day to day, you benefit from the following Free Value-Added Extras:

• User-friendly Online Content Management System: Upload and change your own content … putting you in complete control of your web presence.
• Automatic software updates – you never have to worry about software updates. Your ShowMe Listing or website is always up to date with the latest software and will never stop to work.
• Events: We publish your events free of charge on our Events & Entertainment page. Should you be hosting a major event that is of interest to the general public, we might also cover the event and publish it in our Interactive Galleries (subject to capacity and editorial freedom).
• Newsletter: Your business and events will be showcased from time to time in our weekly newsletter which is currently sent to more than 7000 subscribers.
• Facebook and Twitter: We promote your business on our Facebook page and Twitter subject to the Social Media policy.
• Articles: We publish from time to time business related articles e.g. Conference Venues and Facilities in Pretoria, where clients are featured free of charge.
• Your presence on ShowMe: Your business listing is part of a national network of community websites currently covering more than 50 towns and cities in SA including four (4) franchises in the UK.

Off-site Search Engine Optimisation at a fraction of the cost:

Listing your website on high traffic websites is one of the key aspects of advanced Search Engine Optimization (SEO). This assists in building credibility of your website (from a search engine perspective in terms of being relevant), driving traffic, increasing online brand reputation and ranking on search engines. You can list your business on ShowMe Pretoria at a fraction of the cost that Online Marketing Agencies charge for this service.

Contact Us:

Email: pretoria@showme.co.za Telephone: 012 549 4347

Need to know more?

Visit our Online Marketing Platform: ShowMe Pretoria

Visit our Corporate Website: ShowMe Online Media