Plett Tourism Forms Strategic Events Impact Partnership to Tackle Seasonality

At WTM Africa, Plett Tourism announced a strategic Events Impact Partnership with CapeTownMagazine.com to support two of its major annual events: the Plett Ocean Festival (4–13 July 2025) and the Plett ARTS Festival (3–12 October 2025). The partnership aims to drive economic impact during Plettenberg Bay’s off-peak seasons through innovative event promotion and audience engagement.

The collaboration stems from a shared vision to spotlight underrepresented stories and attract broader, high-value audiences during quieter tourism months.

Patty Butterworth, CEO of Plett Tourism, stated:

“Partnering with CapeTownMagazine.com expands our reach and enhances our ability to attract high-spend visitors. It’s a direct response to the challenge of seasonality. Events like the Ocean Festival and ARTS Festival offer meaningful experiences that promote sustainability, education, and economic opportunity across the region.”

The Plett Ocean Festival focuses on marine conservation and ocean awareness through a series of immersive, ocean-centric events. Meanwhile, the Plett ARTS Festival showcases the town’s vibrant cultural and creative spirit, targeting niche local and international audiences.

CapeTownMagazine.com brings specialised expertise through its Events Impact Programme, which analyses and optimises event potential.

Stephanie Levendal, Head of the Partner Impact Programme, explained:

“We help event organisers identify untapped potential—up to 95% of missed opportunities—and turn them into measurable results. Our goal is to connect event-driven moments to the audiences that matter most.”

She added:

“These events are more than calendar fillers—they are catalysts for sustainable tourism, owner-run business growth, and balanced travel flows. This partnership enables us to tell powerful stories, shift perspectives, and bring real economic value to destinations like Plettenberg Bay.”

In uniting storytelling, strategic insight, and event impact, this partnership is positioned to deliver long-term benefits for tourism stakeholders and communities alike.

Plett Tourism