"Visibility Redefined: Your Brand, Our Canvas."

Services Offered:

1. Dynamic DOOH Campaigns: We design and execute engaging DOOH campaigns that captivate audiences and drive brand awareness. Our campaigns are strategically crafted to deliver maximum ROI for our clients, focusing on metrics such as brand recall, engagement, and conversion rates.

2. Targeted Advertising: Utilizing advanced targeting capabilities, we ensure that advertisements reach the right audience at the right time and place. By leveraging demographic data, location-based targeting, and behavioural insights, we optimize ad placements to maximize relevance and effectiveness.

3. Creative Content Development: Our experienced team crafts compelling content, including videos, animations, and interactive displays, to maximize audience engagement. We understand the importance of creative storytelling in capturing audience attention and driving brand messaging.

4. Flexible Campaign Management: With the flexibility to change advertising messages daily, weekly, or even hourly, clients can adapt their campaigns in real-time to optimize performance. Our intuitive campaign management platform allows for seamless scheduling, monitoring, and optimization of ad placements.

5. Strategic Placement: We identify high-traffic locations and strategic placements for digital billboards to maximize visibility and impact. By analysing foot traffic patterns, consumer behaviour, and demographic data, we ensure that ads are displayed in prime locations for maximum exposure and engagement.

Advantages of DOOH Advertising with MOAC:

1. Effectiveness: Digital billboards are proven to be highly effective, with recall rates of up to 82% among consumers within a month.

2. Flexibility: Advertisers benefit from the flexibility to customize and modify their campaigns according to changing needs and market conditions.

3. Targeted Reach: Our targeted advertising capabilities ensure that ads are delivered to the most relevant audience segments, enhancing campaign efficiency.

4. Creative Freedom: With DOOH, advertisers can unleash their creativity through dynamic content formats, including videos, animations, and interactive displays.

5. Seamless Integration: Digital billboards seamlessly integrate into consumers’ lives, capturing attention during key moments and making a lasting impression [9].

Why use MOAC DOOH Advertising Services:

1. Higher ROI: Compared to conventional advertising methods such as newspapers, magazines, and static billboards, DOOH offers higher ROI due to its dynamic and engaging nature. Studies have shown that DOOH campaigns generate higher brand recall rates and engagement levels, leading to increased customer conversions and sales.

2. Targeted Reach: Unlike traditional advertising channels, DOOH allows for precise audience targeting based on factors such as location, time of day, and audience demographics. This targeted approach ensures that ads are delivered to the most relevant audience segments, maximizing campaign effectiveness and ROI.

3. Dynamic Content: Unlike static billboards, digital screens allow for changing visuals, videos, and even interactive elements. This dynamic content capability enhances audience engagement and ensures that ads remain fresh and impactful over time.

GET IN TOUCH: sales@moac.co.za

1. Buffalo Package

• Features: Single screen usage, basic scheduling capabilities.
• Reach: Up to 500,000 monthly.
• Technology: State-of-the-Art digital display
• Benefits: Cost-effective introduction to digital billboard advertising, perfect for local businesses looking to increase their local visibility.
• Rate: R8,000/month
• Add-Ons: +R1,000 for weekend prime-time slots, Social media boosting for an additional R500 p/post, design of the artwork R1,250 p/design.

2. Elephant Package

• Features: Access to 2 screens
• Reach: Up to 1,000,000 monthly.
• Technology: Mix of digital and static displays, scheduled around peak community traffic times.
• Benefits: Increased community engagement, ideal for promoting community events or charity causes.
• Rate: R14,400/month
• Discount: 10% for multiple-screen usage.
• Add-Ons: Social media boosting for an additional R500 p/post, design of the artwork R1,250 p/design.

3. Rhino Package

• Features: 2 screens + Static Display
• Reach: Up to 1,500,000 monthly.
• Technology: Advanced analytics integration, real-time content adaptation.
• Benefits: Dynamic advertising that adjusts based on audience, boosting engagement and relevance, static display for maximum long-term exposure.
• Rate: R36,900/month
• Add-Ons: Geotargeting capabilities for an additional R2,000, Social media boosting for an additional R500 p/post, and design of the artwork R1,250 p/design.

4. Elephant Package

• Features: 4 screens, high-definition, full-service campaign management.
• Reach: Up to 2,500,000 monthly.
• Technology: Highest available screen resolution, full analytics suite, priority scheduling.
• Benefits: Dominant presence in high-traffic areas, maximized exposure, comprehensive campaign analytics.
• Rate: R25,600/month
• Discount: 20% for multiple-screen usage.
• Add-Ons: Interactive ad capabilities for R3,000, Social media boosting for an additional R500 p/post, and design of the artwork for R1,250 p/design.

5. Lion Package

• Features: Access to all digital screens and prime locations, custom content creation, cross-platform integration, and 2 static displays for maximum long-term exposure.
• Reach: Up to 5,000,000 monthly.
• Technology: Integration with online and mobile advertising, custom creative work, interactive and augmented reality ads.
• Benefits: Premium brand placement, maximum exposure across all platforms, and tailored creative services.
• Rate: R42,750/month
• Discount: 25% for multiple placements
• Add-Ons: VIP event hosting on billboard locations for product launches at R10,000.

GET IN TOUCH: sales@moac.co.za

"From Sight to Mind: MOAC Makes It Memorable."

Our Advanced Technology: (Optional Add-ons)

• Broadsign

• Description: Broadsign is a digital signage software solution that automates the delivery and display of digital content across outdoor advertising networks.
• Benefits: This software allows for real-time content management and scheduling, ensuring that advertisements are displayed at optimal times to maximize viewer engagement and impact

• Reveal Mobile

• Description: Reveal Mobile is a geotargeting software that provides location-based analytics and audience insights for mobile and digital advertising.
• Benefits: It helps advertisers target specific audiences based on location data, enhancing the precision and effectiveness of campaigns by reaching consumers more likely to be interested in the advertised products or services.

• LiveRamp

• Description: LiveRamp offers identity resolution services that enable seamless data connectivity across platforms, helping to unify customer data into a cohesive and actionable format.
• Benefits: The platform facilitates robust data integration, allowing for highly personalized and targeted advertising campaigns that are tailored to individual consumer profiles and behaviours.

• Ethniks

• Description: Ethniks is a data analytics tool that provides deep demographic and behavioural insights, helping advertisers understand and segment their audience more effectively.
• Benefits: With Ethniks, clients can optimize their advertising strategies based on detailed analytics, ensuring that their messages resonate with the intended demographics and lead to higher conversion rates.

• Media Wave Systems

• Description: Media Wave Systems focuses on innovative digital content delivery solutions, enhancing the way digital advertisements are created and displayed.
• Benefits: This technology offers dynamic content capabilities, making digital displays more engaging through interactive and visually appealing advertisements that capture attention and encourage viewer interaction.

GET IN TOUCH: sales@moac.co.za