Aston Martin launches first F1 car in over 60 years
LONDON — British luxury carmaker Aston Martin on Wednesday launched a new Formula One car ahead of its return to the most famous motor racing event in the world.
The Aston Martin Cognizant F1 team revealed the “AMR21” car at a virtual event that was broadcast from London. The AMR21 will compete in the 2021 Formula One World Championship, which gets underway on March 28 in Bahrain.
Formula One is watched by millions of fans around the world and everyone from Ferrari to BMW to Mercedes has used the sport to promote the strength of their brand.
Formula One is watched by millions of fans around the world and everyone from Ferrari to BMW to Mercedes has used the sport to promote the strength of their brand.
Aston Martin has been struggling financially and its share price on the London Stock Exchange fell sharply in 2020. The company is hoping that Formula One will boost sales of Aston Martin road cars like the DB11, the Vanquish and the Vantage.
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