Africa’s first cannabis academy launches its online courses
The burgeoning legal cannabis industry is tipped to hold much promise for South Africa, not least in the form of jobs.
The first cannabis education platform on the African continent was launched in June, its online courses aimed at bringing medicinal cannabis education to South Africans at a time when the industry is poised for rapid growth.
The Cheeba Cannabis Academy was co-founded by South African Trenton Birch, from Cheeba Africa.
Cheeba Africa is a company promoting access to health and wellness through its CBD ranges.
According to industry analysts Prohibition Partner, the legal cannabis industry in Africa may be worth more than $7.1bn (R122.3bn) annually by 2023, and South Africa’s domestic market for cannabis and related products (excluding legal, non-psychoactive CBD products) could amount to R27bn a year by 2023.
“Cannabis has the potential to positively impact our economy, facilitating large-scale job creation, uplifting low-income communities, especially in under-served rural areas, as well as contributing to the overall improvement of people’s health,” says Birch.
“However, for this to happen, we need to provide opportunities for people to develop industry-specific skills.”
Birch says the establishment of a “world-leading, long-lasting and responsible industry” will depend on training and education, and the creation of a cannabis business ecosystem in which entrepreneurs, growers, employers, medical professionals and wellness practitioners can thrive.
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