Women entrepreneurs follow passion to take advantage of the retail market
South Africa’s rising unemployment rate calls for entrepreneurship as one of the many measures to assist in creating more job opportunities, which could also help in fighting crime and poverty in the country.
Four women entrepreneurs from Gauteng and Cape Town responded to the call by following their passions and taking advantage of the retail market while creating jobs and inspiring other women entrepreneurs looking to break barriers in the market.
Ntombenhle Khathwane, from Gauteng and owner of AfroBotanics, started the business to empower African women to embrace their natural beauty. She said she believed if a woman felt beautiful, she saw beauty and would treat others beautifully and contribute to building beautiful communities.
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