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Wesgro launches collaborative video to showcase Cape trail running

Wesgro has teamed up with top trail runners, Ryan Sandes, Meg Mackenzie, Stu McConnachie and Nic Rupanga, to create a video series to show the world how incredible and diverse the Western Cape’s trails are.

Called ‘Connected by Trail’, the series is made up of four 60-second videos and an eight-minute documentary. Wesgro CEO, Tim Harris, says the series explores not only the trails themselves, but the trail-running community that has transformed the sport of trail running from a niche pastime to a mainstream activity.

The series has been widely accepted by the greater running community, with big sports brands supporting the athletes and promoting it across their channels both locally and abroad, with other local businesses also supporting the videos.

The series was shot in the Jonkershoek Nature Reserve, Mont Rochelle Nature Reserve and the Elgin Valley, and also showcases the myriad options available to adventure and outdoor enthusiasts visiting the region. In addition, many of these mountainous terrains are just minutes from the city, while regions such as the Cape Winelands and Cape Overberg, are just over an hour away by car.

Western Cape Minister of Economic Opportunities and Finance, David Maynier, added. “One of the primary activities tourists to the Western Cape undertake is adventure sports and the province’s geography and scenery make it an ideal trail-running destination. The Connected by Trail series creates a stunning showcase of all that the province has to offer, and markets the Western Cape as an exciting trail running destination to the rest of the world. By creating experiences and opportunities that appeal to a wide range of visitors and interests, the Western Cape will be able to grow the tourism industry and boost job creation, in line with our Project Khulisa goals.”

“From mountainous landscapes to rocky outcrops as old as the planet itself, the Western Cape is poised to become the next mecca of trail running and the Connected by Trail series is taking that message to the world,” concluded Harris.