Technology drives enhanced marketing campaigns in tourism
It’s both remarkable and somewhat disconcerting how marketing has evolved over the last two decades, says Cape Town Tourism’s marketing specialist, Leigh Franks.
She says the ever-changing digital landscape has everything to do with this, making it hard to keep up.
Consider the fact that the Internet became publicly available in 1991 and that, before social media was born in 2004, marketing revolved around traditional channels only. This digital teenager singularly changed the whole way we operate. Be it advertising, sales platforms or information resources, digital leads the marketing space.
We already know that it’s cost-effective compared to the big production and flight costs of a TV ad or billboard, and its directly measurable – both very compelling reasons to continually educate and inform ourselves to keep-up and keep our businesses competitive and relevant.
As a destination marketing organisation (DMO), Cape Town Tourism needs to navigate travel through the digital evolution to make sure that we deliver on the ever-changing visitor needs and expectations, not forgetting that authentic experiences remain at the heart of travel.
Source: mediaupdate.co.za