The Florida Rd Vibe

No matter where you track on the timeline, no matter the highs and lows of the journey, Florida Rd has always been steadfastly Durban.

Now, thanks to your collective focus and input into the Florida Rd brand DNA process, a process some 18 months in the making, in the next 3 weeks, Florida Rd will reveal it future character and reclaim its place as a key player in the future growth of Durban.

So get ready to embrace the Florida Rd vibe….

A vibe that embraces local experiences and businesses.
A vibe that serves diverse people and communities.
A vibe that engages multiple needs and desires.
A vibe that holds true in an ever changing local and global reality.