JR finally drops his third studio album titled ‘Kool Forever’.

2012 and JR finally drops his third studio album titled ‘Kool Forever’. After the success of his first two albums, expectations for his next instalment are high. JR has always prided himself as more than just a hip hop artist or rapper but a musician and his diverse sound is proof of this.

‘Before I’m a rapper I’m a musician’ – JR

Not shy to experiment with his music, he often plays with different sounds and mixes different genres to create an outcome that can only be described as eclectic.

First single ‘Phuma!’ is an upbeat, infectious mix of hip hop and kwaito with bold lyrics that speak about his ‘swag’. Second single ‘Muntu’ is an up-tempo dance track with mbaqanga notes coupled with JR’s fast lyrics and Nokwazi’s powerful hook that seeps into your skin moving your bones involuntary. Similarly the entire album mixes genres to create a unique, heterogeneous sound.

Kool: an admired aesthetic of attitude, behavior, appearance and style. Cool is also an attitude widely adopted by artists and intellectuals, who thereby aided its infiltration into popular culture.

Forever: without end; everlastingly; eternally

‘Kool Forever’ signifies a state of being that is sublime, distinctive and iconic like many of the songs on the album. For this reason JR has partnered up with his friends at Ray-Ban and Sunglass Hut to put you on his swag. This festive season fans will not only get a great album but JR has ensured that they will rock to his beats in style with a great pair of stunners from forever cool Ray-Ban.

Expect the unexpected in KOOL FOREVER. Surprising acts such as Cabo Snoop (Angolan), Nokwazi, AKA and Louise Carver grace the album to contribute to a dynamic product. Having conquered the South African audience JR hopes to ascertain his musical relevance by taking his music into upper Africa and the rest of the world to cultivate a market he had only just tapped before.

‘Kool Forever’ is available in all good music stores nationwide.

For bookings, please contact Vivian Chuene on 011 4630248 or mail vivian@gmanagement.co.za

For PR enquiries, please contact Star Mkhize or call 011 463 0248 or mail star@electromode.co.za