How to Use Facebook Lead Ads for More Prospects
Need more qualified leads from Facebook?
Have you used Facebook lead ads?
With the arrival of Facebook Zero, pages will effectively see little or no organic reach without some form of ad budget. The money you spend needs to show a return.
In this article, you’ll discover how to use Facebook lead ads to collect and download email and mailing contact details from Facebook users.
How Lead Generation Ads Work
Facebook and Instagram lead generation ads are designed to deliver email addresses directly to your database. Unlike other ad types, lead ads include a contact form for people to fill out if they’re interested in your product or service. You can then use that information to follow up with them.
Facebook pre-populates the lead form with user information they already have. Because the ad does most of the work of filling in the data, users are more likely to complete the form, delivering you a new lead.
Lead ads contain two integrated elements: the ad and the lead form, which is hosted by Facebook or Instagram. On the lead ad’s contact form, you can request an email address and other contact information from the people who click your ad. When you create the form, you can choose from a variety of questions or create your own custom questions.
After leads are captured, Facebook lets you download them manually or you can connect to a CRM such as MailChimp or Salesforce.
Courtesy Social Media Examiner