How to Promote Your Business Further For Less

Quiet business times mean you need to promote your business further, with, preferably, less cash. Online Marketing is a cost effective way to advertise, but think ‘out of the box’ to reach more people in unique ways.

Look for ways of expanding your audience. There are always paid banner options on ShowMe Durban which is an inexpensive way to promote your business to the community. The banners can be placed on a section of ShowMe Durban or across the national South African platform, which targets a market you would like to tap into. For a range of prices for these banners take a look at the current ShowMe Advertising Rate Card,

There are however, also advertising windows that will only cost you time. You need to get creative and think of a way that you can host or sponsor some kind of event to expose your products & services. A great way to do this is by means of some kind of event; Pick & Pay Cape Argus Cycle Tour is a fine large scale example.

But think more down to earth, you could host an open-doors evening with a raffle prize, a wine tasting evening, a workshop on skills you would like to share with your audience. If you are a handy-man, there is nothing wrong with giving away a few tips on home decorating or painting. In all likelihood the customers will come back to you because you know what you are talking about.

Whatever event you choose to host, it is essential to get the word out there so that people know about your event. Why not make it a regular event? One of our accommodation establishments ran a pancake Friday every week for a period of time and it gave her lots of publicity.

So make sure you don’t let any event no matter how small, pass by and learn how to promote your Event to more people for Free.