Innovative campaigns, initiatives make for Cape Town Tourism success story
According to Cape Tourism’s Annual General Meeting report, many successful activities have taken place over the past financial year.
Although many challenges have been experienced during this period, including water shortages, a faltering economy, fires and more, the tourism sector continues to experience a steady growth.
Setting the bar and breaking records
Most of the top attractions reported excellent growth with Cape Point leading the way at 20% YOY with 1,173,236 visitors, Table Mountain Aerial Cableway with 1,167,598 visitors and Kirstenbosch National Botanical Garden at 980,168 visitors. December, unsurprisingly, remained the peak month for the attractions.
Cape Town International Airport surpassed the five million arrivals mark for the reporting period and demonstrated excellent growth overall. Arrivals on international flights were the hero story, recording a 25% growth year-on-year (YOY).
Brand reinvention
To stay at the forefront of the global tourism landscape, Cape Town Tourism rolled out a refreshed brand identity from May 2016. Extensive research, reviews of best practice, rigorous process and a lot of heart went into the development of a brand that is both representative of the organisation and the city’s vibrant, creative personality.
A central part of the brand reinvention was the creation of the new Cape Town Tourism website, the first mobile-first Destination Management Organisation (DMO) website on the continent – this puts information straight into the hands of visitors, according to their preferences and needs. The website, as announced by leading travel publication Skift, has been well-received and is keeping ahead of digital trends. The website was chosen as one of the top 25 DMO websites in the world for being user-friendly and making great use of video content to showcase the Travel Like a Localtrend within neighbourhoods.
Source: bizcommunity.com