First ever augmented reality wine app
Mensa is the first South African wine to use an augmented reality app in the local wine industry and has set the bar for digital innovation and storytelling.
Mensa wine has recently been launched by Overhex Wines International and is a sister range to the popular Balance and Survivor wines.
CEO and Owner, Gerard De Villiers shared, ” Mensa is the third company is the world to come up with this marketing concept.”
The app is designed to create a virtual reality storybook that is attached to the label on each of the bottles of wine and allows the label to come to life and reveal a hidden story. This unique augmented reality offering was created using a minimal budget.
The creation of Mensa and its iconic signature is a family affair as the storybook approach stems from the founding Overhex’s family love of books and reading. The books are designed to be paired with a good read against a warm fire or outside on a sunny day.
Source: capetownetc.com