Crowdsourced creativity: how the sharing economy is changing
Collaborative consumption, the idea that technology allows us to lend, swap, borrow or barter stuff, rather than own it, has been dubbed by Time magazine as one of the “10 ideas that will change the world”.
But, thanks to ideas like crowdfunding and platforms like Kickstarter, the sharing economy is not just about collaborative consumption; it’s also about collaborative creation.
Read on to discover how crowdsourcing – whether related to funding, ideas, skills, spaces or the next great South African artwork – can help make the sharing economy work for you.
Gone are the days when grants, or finding your own personal patron of the arts, was the only way you could get your next big idea funded. Nowadays, no matter whether you’re a budding filmmaker or photographer, soon to be superstar entrepreneur or already established designer, you can look beyond traditional models of funding to online crowdfunded platforms like Kickstarter and Indiegogo. The idea behind such platforms is simple: use the power and the reach of the internet to fund projects by collecting small amounts of money from a great many people.