Cape Town’s world champ surfers launch #ItsAllStillHere tourism campaign
Yesterday, Cape Town’s world champ surfers Jordy Smith, Mikey February and Frank Solomon joined Wesgro to unveil the new #ItsAllStillHere tourism campaign.
The campaign – which kicks off with three short, sharable videos – profiles the Cape’s top surfing talent, natural beauty, and world class surf conditions. It acknowledges that our region has suffered its worst drought in history, but shows how we’ve got through the crisis and that our extraordinary destination is “all still here”.
Each video features an internationally acclaimed local surfer explaining their personal relationship with water, and how the recent drought affected not only them, but the province as a whole. The message across all three videos is a clear call to action: Cape Town and the Western Cape is a leading destination for responsible tourism, and adventure tourism, with some of the best surfing conditions on the planet, and is open for business.
Source: thenewspaper.co.za