The power of exhibitions in the tourism and travel industry
As proven by WTM Africa 2017, which saw $365,950,813 of business generated, exhibitions remains a powerful marketing tool for business, particularly for an experiential business in the travel and tourism sector where buyers appreciate face-to-face negotiations.
In addition, it has been reported that across the WTM Portfolio in 2016, the amount of business done totaled an incredible $7bn.
Recreating the pull of travel experiences
Chardonnay Marchesi, portfolio director for Reed Exhibitions’ Africa Travel Week, attributes the success of WTM Africa 2017 to the human-centric approach taken to create an environment ripe for business deals, and ensuring that both buyer’s and exhibitor’s needs are met through an intensive feedback process each year. At WTM Africa 2018, experiences focusing on the five senses of touch, taste, smell, sight and hearing will become integral to on-site innovations designed to recreate the emotional pull of a variety of travel experiences.
Source: bizcommunity.com
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