#BizTrends2018: Trends shift as travel evolves
Travel is not a static experience – why, how and when visitors want to visit and interact with a destination is constantly evolving.
It’s up to destinations to shift with the trends to ensure ongoing relevance. 2017 has seen some key trends being developed that are likely to become increasingly relevant in 2018.
Sustainability in tourism
This is hardly a surprise, with it being the UNWTO’s focus for 2017, but it has coincided with an entire movement of awareness in the industry. No longer an option, sustainability in tourism (across the board) has become imperative.
In the Western Cape, water shortages have accelerated efforts to conserve this precious resource, forcing businesses to adopt new measures aimed at doing this. It has led to innovative approaches such as grey water usage, rainwater tanks gathering rain for irrigation and other purposes and visible messaging across all attractions and hospitality businesses. To ignore the threat of being entirely without water is not an option.
Source: bizcommunity.com