Air France’s ‘baby sister’ Joon makes Cape Town debut
Cape Town – In a strategic move aimed at sustainable growth, Air France introduced its Joon airline to Cape Town this week.
Described as the “baby sister” of Air France, Joon takes over the direct route between the Mother City and Paris from Air France.
Joon CEO Jean-Michel Mathieu said at a media briefing in Cape Town that the airline represents “the new generation journey by Air France”.
It targets younger travellers and commenced three direct flights between Paris and Cape Town this week. Joon cabin crew, for instance, wear white tekkies and polo shirts.
According to Paul van den Brink of Cape Town Air Access – a partnership between Wesgro, the Western Cape Government, the City of Cape Town, Airports Company South Africa, South African Tourism and Cape Town Tourism – the French market has been earmarked as one of Cape Town’s fastest growing markets.
A total of 17 574 French arrivals are expected through Cape Town International Airport between November 2017 and April 2018 with a 22.9% year-on-year increase forecasted. The French market is now the 6th largest source market for the Western Cape.
Source: fin24.com