Social Media Workshops
Facebook Tips & Tricks
by Endor Media
These tips and tricks are to generate brand awareness, and an extension of your brand.
Relevancy
- Page Title
- Content (information shared)
Marketing your page
- Email Signatures
- Website (‘like’ boxes/feeds)
- Friends/Clients/Colleagues
Content should be simply and easily to absorb
- Keep it positive
- Don’t smother your audience
Promote your page through competitions
Don’t only talk about yourself
- Share information your followers will find interesting from other sources
- Link with other pages offering the same/similar services
Keep your page visually interesting
- Mixer of status updates, images, links etc
- Design should represent the brand
- Brand’s with a ‘face’ is more likely to gain more followers than a profile image that is the logo of the company
- Create an attractive landing page (Facebook Apps)
Bio: keep it simple, informative and use buzz words (official, founder etc)
Advertise on Facebook
Monitor your stats to see which content works/engages the best
Use Facebook Apps to integrate 3rd party websites/social media platforms with Facebook. E.g Twitter, Mailchimp.
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