SA’s top 5 consumer trends and what they mean for your…
The customer of today has a number of concerns. Trust, values, and integrity issues are of the utmost significance in a world that is always evolving. But how does this affect the way they interact with your company?
The State of the Connected Customer report by Salesforce reveals what makes 650 South African respondents tick. So, let’s examine the five trends that matter most to South African customers.
1. A trust-based economy is moving to the forefront
It’s been a bumpy ride over the past few years. From the global pandemic to extreme weather caused by climate change, trust in the government is spiralling. But 94% of respondents in South Africa said trust becomes even more important in uncertain times. That means customers are increasingly looking to businesses to do the right thing and build great experiences based on trust.
Source: Bizcommunity.com
Comments