Feeding your Feedback – ShowMe Business tip No. 6
Every time you spend a cent to market your business, you can’t help but wonder if you are simply taking a shot in the dark. Marketing is a tricky business. At the best of times it is time consuming, heavy on resources and more often than not; a costly undertaking.
A lot of young businesses haemorrhage funds and time on unsuccessful marketing, simply for the sake of marketing. To make matters worse, sometimes you could be gaining a lot of successful fruitful attention from a source that you are completely oblivious to. A source that if tapped into; could help you streamline your marketing efforts and dramatically reduce your marketing overheads.
Any which way you look at it, there are a host of benefits from identifying your most potent marketing tool and to capitalise on it.
The challenging part is pinpointing your strongest marketing platform. Read on and find out how you can do this:
This is one of those instances in the realms of business, where the solution is easier than you think. It can be condensed down to one simple word: feedback. Tracking your feedback is a valuable step in finding out which of your marketing facets is working best for you.
How to use Feedback to your advantage:
It all starts with asking each and every first time caller that reaches your business, one simple question: “where did you hear about us?”
From there, make a note of each and every answer and start tallying the response. Very soon you will see a trend emerging and discover where your marketing strengths lie. At the very least, making an effort to track your feedback will enable you to affirm that certain costly forms of marketing are indeed paying off.
Feedback tracking, when used creatively, can yield a host of positive results and surprising benefits, namely:
- Improve your customer service: If your feedback tracking makes provision for service rating, you can easily discover your service delivery weaknesses. This will allow you to stay in touch with where your overall service is lacking, which in turn allows you to focus on those areas and making it a priority to improve upon them.
- Discover new ideas: If someone is doing business with you, it is logical to assume that they are not in direct competition with you. With that in mind, some of your customers will be able to supply you with a variety of tips and hints that you still haven’t thought of. Tap into that creative pool and you could find new ways of boosting your business.
- Identify problem staff or customer service faults: Giving your clients an anonymous platform, through which they can lodge complaints will help you expand your eyes and ears and determine unacceptable attitudes and staff shortcomings.
These are a few examples of what feedback can do for you. The next step you need to consider is; how am I going to access customer feedback? Read on:
- If you have a shop or an office that your clients use; create a ‘suggestion box,’ a ‘rate our service’ box. Compile checklist type forms that your clients can use to provide feedback and regularly check the content.
- For those who are adamant, or confident about service delivery you can even open up a channel on Hello Peter where clients can log in to supply compliments and complaints.
- Launch a survey on your website. For those who have the means to make this happen; this is a quick and easy way of sourcing quick and easy feedback.
- Launch a survey on your Social Media Platforms. You could make this a simple exercise and encourage your clients to provide feedback on your Social Media Platforms, or, you can invest in applications on your Social Media Platforms to make the process smoother. The choice is yours.
ShowMe some Feedback:
With a ShowMe listing you can very easily streamline your feedback.
ShowMe users typically become very enthusiastic about spotting you on the ever expanding community website. ShowMe also provides in-depth google analytics reports that allow you to see what you need to do to improve your online presence.