Cost Effective Marketing and Brand Strategy for SME Business

High SEO (Search Engine Optimization) Website

A Website which appears on a Page 1 Google Search Result for your industry, product or service is your most powerful marketing asset.

80% of new customers now ‘Google’ for information about a product or service before making a purchase decision.

Smartphone and Tablet are quickly superseding desktop searches too. Your website simply MUST be mobile friendly. Google actually ‘penalizes’ non-mobile friendly sites by downgrading them in search results

Portfolio of Websites – Peak at Our Work

Solve it with ShowMe

Get a Simple but highly SEO effective business profile, ShowMeSite or Custom Website. More Info…

From R 250 /m

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Content Marketing with Blogs, Editorial or ‘Digitorial’ material.

Content still remains the true internet ‘king’. Well written online articles can establish you as the  ‘Expert’ in your particular field.

Unlike a printed piece with limited shelf-life, the online version is timeless and remains a continual source of reference for many years.

If you are able, write interesting articles for your particular audience, giving them information they can use. As a garden service, publish tips on growing, planting, seeding or composting for example. Share these ‘Tips’ across your social media channels for additional reach.

Investigate Freelance Writers to assist if you have the knowledge, but not the word skill.

Slimming Salon Review – The Firm, Simbithi Office Park

Younger and Slimmer in an Afternoon? Aesthetic Truths.

Every Pure, Fresh, Perfect Breath….PerfectAire Review

Professional Editorial Feature Article Published across KZN with 100 000+ visitors

A professionally written editorial feature article about you, your business or industry.  Crafted with image rich material and promoted (boosted) on social media.

From R 1500 each.

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Facebook Business Page

Never before has the marketing ‘playing field’ been so level! In the past, only well funded corporate giants could afford mass marketing coverage with glossy images. 67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone.

Although rapidly becoming more ‘commercialized’, Facebook still offers a clever digital marketer a platform to engage with his EXACT audience. It may be argued, Facebook knows more about you than your own mother!

What interests you (Browser tracking) when you got hitched or ditched (Status), where you live, work, who your friends are… Used with skill, Facebook can place YOUR Business in front of your niche audience.

BUT… Regular posts are required. Images and Video Content perform best. Your posts will only be ‘shown’ to 5-6% of your page ‘likes’ so good content is required to encourage audience participation and extended reach. Careful use of Boosts and Facebook Adverts
can stretch a limited marketing budget further than ever.

Facebook Management Administration

Branded Imaging

Management of FB Boosts where most effective.

Crafted to be more than in-your-face Sales Material, Facebook Campaigns should tell a ‘story’ your customers want to buy in to.

From R 900 monthly.

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Email Marketing

Email marketing is the cornerstone of digital marketing and remains the highest converting channel for interacting with leads.

A monthly e-newsletter to your data base allows you to communicate with your clients, offering your latest promotion, news or product information.

Use an Automated email sender such as MailChimp, SendinBlue, Constant Contact or SharpSpring for easily designed mail templates.

Extended Database Reach

Promote your business or product to our data base  (10 000) with a direct link back to your website.

Promote a Special Offer.

Branded Advert

Editorial Review

From R 500 each

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Banner Advertising

Online Advertising Spend is increasing 35% – 45% each year, compared to Outdoor Advertising Spend (Billboards etc.) at 12% and Radio at 11% respectively. Online Advertising Rates are generally 40% – 60% cheaper than print advertising costs too, offering so much more on a limited advertising budget.

Marketing Managers have seen the value of using Google Ads to increase brand awareness to their customer profiles, relying on Google to actively promote their products on affiliate partner websites alongside content of interest to their customer.

Select a popular online platform (think niche targeted audiences) and promote your business to your niche audience cost effectively with the additional benefit of a direct URL link back to your Business Website.

Banner Advertising Locally, Regionally or Nationally

ShowMe offers a multitude of local websites to target your product to your particular audience. Select hyper-local campaigns or promote your business far afield in Cape Town, Pretoria or beyond.

From R 350 CPM

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Google My Business

All it takes is a little time and effort and by listing your business details on Google My Business, YOUR business could well appear on a Page 1 Search Result in a hyper-local Google Search.

You will need a @gmail.com email account to set it up and link it in to all other Google services. Simply go to www.google.co.za/business to sign in and list.

Google My Business Set-Up

Need a little help? We’re happy to set you up with branded banner for your Google My Business Page and a little well written blurb about who you are and what you do.

From R 500 each.

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Host an Event

Busy People are Happy People. Create a Vibe, a sense of Camaraderie and Fun by hosting an Event for customers, family and friends.

It need not be on the scale of a globally recognized sporting event such as the Two Oceans Marathon or Spar Ladies Race but even a morning with freshly braaied boerewors rolls in-store or a Flash-Mob outside your dance studio provides public awareness of you and your products.

List Your Public Events across our ShowMe KZN Platforms

Anyone can add their Public Event to our platforms, providing all relevant event details, costing and Google Map directions to your event.

Complimentary Service

Google Adwords

There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes.

Google Adwords is sort of the godfather of online marketing channels. It’s been around a long time. It’s competitive. It’s expensive. And if you know what you’re doing, it can work very, very well for you.

Despite being a paid channel, Adwords’ goal is still to deliver relevant search results to users, and as a result, it will be less expensive for you when you are utilizing proper on-page SEO.

www.showme.co.za is ranked in the top 200 Google sites in South Africa (Alexa.com).  The careful structure and engineered SEO content of the site allows ShowMe to generically appear in a Page 1 Google Search Result for almost 1800 industry specific Longtail Keyword Searches.”Coffee Shops + Your Town” for example.

 The Fastest, Cheaper Way to Do It…

Effectively, ShowMe can deliver a Page 1 Search Result at a fraction of an Adword campaign cost. Simply purchase a Network Listing Link (a promoted business link to your website) and you piggy-back off our high performing SEO.

From R 175 per month.

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Business Networking Events

For the cost of a breakfast and a morning of time, these events provide superb Networking Opportunities. Meet like-minded business owners, learn from guest speakers and perhaps pick up a lead or two….

Partner with Other Businesses

Often, your clients are also the clients of your business neighbor. Work out a complementary arrangement where both businesses can benefit from a combined marketing effort.

An example of this would be a ladies gym offering discounted beauty treatments at a neighboring salon or a local Fishing Supply Store promoting a Boat Charter Business.