On the go with Citizen’s Radio Controlled Watches

The Citizen’s Radio Controlled Watch Collection with its Eco-Drive technology is perfect for any business traveller who is constantly on the move or for the stylish watch connoisseur.

One has to love Citizen, the state of the art in quartz timekeeping keeps improving with solar power and radio-set time.

These timepieces are equipped with hybrid movements such as its ‘Eco-Drive’, which is the core of Citizen’s domestic market. This alone accounts for just over 50% of the brand’s sales.

Artificial and natural lights are constantly absorbed though the dial and then converted into energy by a  special solar cell, which can power the timepiece from 135 days to seven years depending on the model. You’ll never need to change a battery.

‘Eco-Drive timepieces are ‘Unstoppable’

If you’re a frequent flyer or jet-setter you will enjoy traveling in style, using Citizen’s Radio Controlled timepieces with the added perpetual calendar. Your watch receives standard-time radio waves, which automatically correct the date and time when you are within the USA, Japan, China and Germany.

Citizen timepieces are moving away from their ‘high tech’ look and have developed a more classic design. They have captured the art of combining the functions and style of a mechanical timepiece with hi-tech movements. This was evident when the Japanese brand presented its latest timepieces at the Basel World Trade Show. Citizen’s Radio Controlled Watches are exemplary with their high quality finishing and conservative styling.

Toshinori Nishimura, Manager of the Marketing Development Group at Citizen explains, that the market for young consumers is on a decline due to the stagnant economic climate, where salaries are at low levels. So young people are not making costly purchases, but are increasingly using their cell phones instead. Since Citizen is positioned rather high in Japan, they are targeting a ‘middle aged’ clientele because they appreciate technological innovation on the inside, but prefer a classic design on the outside.

For the ladies, a first-ever from Citizen is their timepiece that combines radio-set capability with solar power. It’s the Citizen, 39mm, atomic time synchronization, applied with a stainless steel bracelet, gold numerals, a mother-of-pearl dial and an anti-reflective sapphire crystal. Not to mention world time in 26 time zones, perpetual calendar, solar power (Eco-Drive), power reserve, alarm, date and day.

So whether you enjoy a classic style or the convenience of not having to change your battery or the time, you will love Citizen’s new timeless piece.