SA’s Syenap among leading international consumer innovations
Media Release
27 September 2016
SA’s Syenap among leading international consumer innovations
Born-in-SA analytics innovator Syenap has been recognised as one of the top consumer innovations from a field of over 250 global applicants for the Accenture Consumer Innovation Awards (ACIA).
The awards, presented by Accenture at the first Millennial 2020 Summit at the Art Science Museum in Singapore this week, recognised and rewarded companies that enhance customer experience and personalisation, increase sales revenue, improve product sourcing and delivery, and enable a more digital workforce. The Summit focused on the millennial-driven, game-changing consumer marketplace, with the ACIA awards assessing startups for their innovation and potential impact.
Syenap COO Kerry Nel says: “The fact that Syenap was among the top 16 finalists selected from over 250 innovators is pretty awesome recognition; and the event itself was the ideal place to showcase how Syenap transforms analytics in the bricks-and-mortar environment.”
Born locally in 2013, disruptive tech start-up Syenap is now making waves in the retail sector around the world for its ability to give retailers the same actionable insights they gain about online clients, in bricks and mortar stores.
Nel says: “Although retailers know a lot about their customers online, they never before had this level of information about customers in the physical space. In the online space, retailers have been able to capitalise on this customer insight to drive sales and substantially increase revenue.
Syenap has brought to market analytics technology that now allows retailers to apply analytics to sales patterns and customer behaviour in bricks-and-mortar stores too. This is particularly important for traditional retailers worldwide, since it is expected that 85% of sales will still be taking place in physical stores by 2020.”
Syenap’s big differentiator, says Nel, is that it doesn’t just gather and analyse the data. “We make data actionable; in ways that can be implemented and ROI measured,” she says.
With camera-based analytic solutions tailored for retail, banking, gaming, property and activations, Syenap analytics helps retailers understand their conversion rates, unique customer profiles and habits, and bring physical stores in line with omni-channel strategy.
About Syenap
Syenap is a leading analytics solution provider and industry disrupter using on-site video and data feeds to understand, predict and impact customer activity and enable strategy alignment in brick and mortar environments. Headquartered in Johannesburg, Syenap also has offices in Dubai, Madrid and Buenos Aires and will open in Shanghai later this year.