IMAX Experience® Launch at The Grove Mall
ShowMe Pretoria attended the launch of the much anticipated IMAX Experience® at The Grove Mall, Pretoria on 25 June 2014.
The second IMAX theatre to open in South Africa, The IMAX® theatre at The Grove will feature some of the biggest Hollywood and international blockbusters as they release globally, with Transformers: Age of Extinction An IMAX 3D® Experience being the first film to play in the new cinema.
Guests attending the launch enjoyed delicious canapés and cocktails with local celebrities such as Kurt Darren and Dewald Wasserfal sharing in the excitement.
You don’t just see an IMAX film; you feel it in your bones.
The IMAX theatre at The Grove boasts 296 seats and promises to deliver an experience so real you’ll forget you’re in a theatre.
Doug Place, Marketing Director of Ster-Kinekor Theatres explained to guests attending the launch that you don’t just see an IMAX film; you feel it in your bones.
There isn’t one thing that makes IMAX the most immersive movie experience in the world; it’s a combination of many proprietary technologies and architecture – almost all of them inventions that are unique to IMAX.
The launch was a great success and we look forward to enjoying many memorable movie experiences at IMAX, The Grove Mall.
See our gallery of the IMAX Experience® launch:
For the latest movie releases in Pretoria visit the ShowMe Pretoria Movies Page.