What if Cape Town becomes the Cannes of Africa?
Cape Town – Imaginative stories start with a “what if” moment – a proposition that propels the viewer into the perspective of the hero of the story.
This is true of movies, and, in many ways, this is paralleled in truly creative business ventures. Such is the case of the Cape Town International Film Market and Festival (CTIFMF) 2017.
From relatively humble beginnings in 2007 as the Cape Town and Winelands International Film Festival, the long-term vision of the event’s organisers has seen it grow an increasing reputation as the place to promote the film and television industry.
Every year the phrase “flock to Cannes” is used by the media to describe the mass migration of media specialists to the Cannes Film Festival. That’s a “what if” proposition for us in the Cape: what if our international profile on the film and television market could rival the very best, becoming the Cannes of Africa?
In generating global interest in a local event, we could see the benefits of the tourism that results being spread widely across the city, in the same way that it is through other large events and festivals. It takes a “Cannes-do” attitude!
This year’s CTIFM takes place from October12-21, and is all the more important as it’s headed by Rafiq Samsodien, a local from the Cape Flats who has not only had the honour of having produced an Oscar-nominated movie, he’s also immersed in the film industry where he works alongside some of the world’s best.
Source: iol.co.za